As part of the digital activities of companies, marketing data may be relevant to analyze in order to assess your carbon impacts across all your digital activities.
Digital marketing data for IT analysis
Online advertising comes with a massive amount of data. You can track the performance of your campaigns in real-time, for example. In addition, you can learn about the demographics, interests, and habits of the people viewing and interacting with your ads. All those functionalities and data volumes come with a carbon impact, which we are able to assess at Greenly.
Here are the key indications to follow in order to collect your data, so we can carry out your Ads analysis.
All your data must be differentiated by the channel considered:
social networks: Facebook, LinkedIn, Google, TikTok, etc.
TV channels: TF1, BFM TV, BBC, RMC, etc.
You must also identify the type of support used: text, image, videos, or TV commercials.
For each support type, you must describe all its characteristics:Number of supports stored / transferred during the study period (e.g. number of impressions for each support type on Facebook during 2021).
Average weight per support (MB). For videos: average duration of the video (seconds) + average video weight (MB/second). If this data is not available, we will use hypotheses based on average data.
These data can usually be collected using an API connection with your provider.