As part of digital activities of companies, marketing data may be relevant to be analyzed in order to assess your carbon impacts in all your digital activities.
Digital marketing data for IT analysis
Online advertising comes with a massive amount of data. You can track the performance of your campaigns in real-time, for example. In addition, you can learn about the demographics, interests, and habits of the people viewing and interacting with your ads... All those functionalities and data volumes come with a carbon impact price, which we are able to assess at Greenly.
Here are key indications for you to follow in order to collect your data, so we can carry out your Ads analysis.
All your data must be differentiated regarding the considered channel:
social networks: Facebook, LinkedIn, Google, TikTok...
TV channels: TF1, BFM TV, BBC, RMC...
etc...
You must also identify the type of support used:Text
Image
Videos
TV commercials
For each support type, you must describe all its characteristics:Number of supports stored / transferred during the study period
example: number of impressions for each support type on Facebook during 2021
Average weight per support (MB)
For videos: average duration of the video (seconds) + average video weight (MB/second) (If this data is not available, we will use hypothesis based on average data)
These data can usually be collected using an API connection with your provider.